LampShop Online / Landing Pages

To tie in with the re-brand of Lampshop Online I redesigned all the landing pages that funnel sales into the site. I did quite a bit of research on how to raise the conversion rate through highlighting things like value proposition, pain, pleasure, social proof and calls to action. With a bit of experimentation and testing we created a new campaign that really worked. Conversions went from 0.6% to 3%.