LampShop Online / Email Campaign

Less than 3 years ago changing your household bulbs to LED was an expensive investment. Prices have dropped significantly however many people still haven’t made the switch despite the fact that they could potentially save thousands of pounds over the lifetime of the bulbs. To prompt customers to upgrade I put together a campaign to show your average consumer just how much money they could save in ways they would understand with some simple infographics and a dollop of visual humour. This campaign was more about creating a dialogue with the customer than just selling lights. It was also to designed to give Lampshop a friendly approachable personality. Rather than being just a faceless website.

These are animated gifs that were embedded in the header of the emails. Don’t worry. They were limited to one loop.
This is the email that was sent out.