Gruuv Records / Rebrand

I was approached by a Leeds based Dj duo called Audiojack to re-brand their GRUUV record label. The brief was simple. Keep it legible, keep it bright and keep it memorable. This was achieved through the use of a strong colour palette and a custom font. I also added in a nice little detail that no one would ever notice which was to make a 3d overlay of my interpretation of an electron microscope scan of the detail of the grooves from a CD/ vinyl.